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Creating Messages that Connect and Matter

Creating Messages that Connect and Matter

12/3/2020 | 29 Minutes

Our guest for this Poised for Exit episode is the Founder of “A Simple Message”, David Mann. David’s background as an actor, director and playwright serve him well in the work he does with his clients. He focuses on creating a message that attracts the right kinds of clients and customers, through relating to their emotion over logic. In theatre, your entire focus is on the audience…”will they know what we’re trying to convey? Can they see me from that angle of the stage? How will they react if we try this or that?”  Conversely, when we’re trying to appeal to our target audience, our message is most effective when it’s repeated, yet highly focused. 

KeyeStrategies is a strategic partner to Onward for Business and Sunbelt Business Advisors that helps entrepreneurs improve, grow – and successfully exit – their businesses. The firm’s mission is to help business owners increase enterprise value and prepare for a future exit.

Julie Keyes, a life-time entrepreneur and founder of KeyeStrategies, understands what keeps an owner up at night and the balancing act required to work both ‘in’ and ‘on’ the business.
She believes in providing outside perspective and mentoring, which made all the difference for her while spending years growing and improving her companies before selling and becoming a business adviser in 2011.