#PoisedforExit had the pleasure of talking today with Jennifer Zick, Founder and CEO of Authentic Brand, a Fractional Marketing Leadership firm. Jennifer has CMO’s for hire, who work with the internal leadership team of companies to quarterback the marketing strategy and implementation and provide resources and insights to build the company’s brand through measurable and effective marketing tactics.
Jennifer has been in sales and marketing for many years, and it was through a job loss that she founded her start up! Authentic Brand is celebrating its 6th year and is growing by leaps and bounds. Jennifer credits the leaders in her company and their capability to grow the companies they represent through marketing strategies that work for their industry and differentiators.
Jennifer recently wrote an article called “Brand Equity” that explains how Authentic Brand delivers their proprietary methodology that eliminates “random acts of marketing”! Find the article along with numerous free resources here
Jennifer also shared a couple of amazing client stories and some tactical anecdotes that you can listen to and learn from by downloading the episode.
Find out more about Jennifer Zick and Julie Keyes here
Thank you to this month’s sponsor! Sunbelt Business Advisors and TrustPoint
NEW, low price! Check it out!
Business Readiness Transition online course
For more tips, stories and advice listen to episode here
Sunbelt Business Advisors is a proud sponsor of the Poised for Exit Podcast. The Poised for Exit podcast seeks to help entrepreneurs improve, grow – and successfully exit – their businesses.
Julie Keyes, a life-time entrepreneur and founder of KeyeStrategies, understands what keeps an owner up at night and the balancing act required to work both ‘in’ and ‘on’ the business. The firm’s mission is to help business owners increase enterprise value and prepare for a future exit.
Julie believes in providing outside perspective and mentoring, which made all the difference for her while spending years growing and improving her companies before selling and becoming a business adviser in 2011.