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Peggy DeMuse

Business Broker

Office address

1300 Godward St. NE, Suite 6000
Minneapolis, MN 55413

Peggy has been Sunbelt Business Advisors Broker of the Year or runner-up every year since 2012. 

Peggy brings a unique perspective from operating at senior levels in both large publicly held companies as well as smaller privately held organizations.  Her career has included finance and tax positions with Ecolab, Sales Leadership position with Ernst & Young and Managing Partner for SALO Finance.  She has also started her own small business, which she built to a profitable position in its first year of operations, and then sold with the assistance of Sunbelt.

Peggy is a CPA (inactive) and graduated from the University of St. Thomas with a degree in Accounting and from the University of Minnesota, Carlson School of Business with a Master’s in Business Taxation.  In addition, she is a Certified Main Street Business Broker (CMSBB).

Peggy has worked on over 150 transactions in her time at Sunbelt and has expertise in the following industries:  Marketing, Business Services, SAAS and other software and computer services, Printing and Publications, HVAC and Electrical Contractors, General Construction.  She has also sold businesses in the Manufacturing, Transportation, Retail, and Hospitality industries.


Great experience working with Peggy and Sunbelt to sell my business. It was a very easy process and Peggy was the real star in the whole deal! She was wonderful to work with and explained everything step by step through the whole process. I had my business assessed, listed and started meeting potential buyers within a couple week of walking in. Sunbelt has a huge network of potential buyers and were very helpful in making sure I didn’t just sell to anyone but someone that was the right fit for the business. The price is right, they do all the hard work. We had a hiccup with a potential buy who lost their funding but within days we had four more meetings with new buyers, who made new offers. The best part is Peggy really got the buyer to move once the offer was in, less than 4 weeks to close. And it was less paper-work than selling a house! I highly recommend and ask for Peggy!  Shaun R

I have known Peggy since about 2013, at which time I did my first exploration of potentially working with Sunbelt and Peggy. The conclusion was that I nor the business was ready. We stayed in touch over the years and periodically reviewed the business status. We continued to discuss what was needed to be more marketable. We reviewed things again mid-2019 and agreed the time was right. Throughout the process, Peggy was fantastic to work with. She guided and coached me on what was needed and walked me through the process to a successful close. I would highly recommend Peggy and Sunbelt.  John F

Working with Peggy DeMuse of Sunbelt Business Advisers was great! Peggy found a buyer for my business mush faster than I thought would be possible and provided great support throughout the whole process. Great people, great results!  Peter H

I worked closely with Sunbelt, specifically Peggy DeMuse, on the acquisition of a listing that Sunbelt had for sale. She was extremely knowledgeable about the whole process and kept things moving to closure. This being our first business purchase, she was very patient, and took time to explain everything and impart her experience and wisdom. We were very pleased with Peggy and the Sunbelt team and look forward to a long-term relationship. Thanks again!  Jake H


No Hard Assets. Few Employees. What’s This Business Worth?
I was meeting recently with a business owner who was concerned about being able to sell a business without any hard assets or employees. He was trying to determine the value of his business…

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