Manuel Santana

Business Advisor, MBA, CBI

Cell: 763-218-1709
Direct Number: 612-431-1455
Office address
1300 Godward St. NE, Suite 6000
Minneapolis, MN 55413

As a seasoned Business Broker and Transaction Advisor, Manuel’s passion lies in guiding his clients toward achieving their objectives with the highest possible returns. Drawing from his extensive experience in business advisory, entrepreneurship, and diverse industries, he has a keen eye for identifying the unique elements that make each enterprise attractive to qualified buyers.

Manuel brings a wealth of expertise and a multifaceted background as a founder, owner/operator, chief executive, advisor, and investor in the consumer goods, business services, manufacturing, technology, and hospitality sectors. His tenure as an internal consultant in business strategy and M&A projects has honed his skills in confidentially marketing businesses and vetting interested buyers.

Manuel’s deep understanding of the nuances involved in ownership transfers stems from his recognition that every business owner has distinct needs and expectations. For those considering a sale, whether immediately or soon, Sunbelt offers a complimentary, confidential Value Range assessment, empowering clients to be better prepared when the time to sell arises.

Beyond his professional pursuits, Manuel finds comfort in cycling around town, fueling his passion for eventual long bike expeditions – a testament to his well-rounded approach to life and business.

Awards and credentials:

  • President’s Club Award, 2021, 2022
  • Torch Award, 2022
  • 5-Star Award, 2023
  • IBBA Outstanding Producer Award, 2023
  • Certified Business Intermediary (CBI) by IBBA
  • Business Certified Appraiser (BCA) by ISBA
  • Business Certified Appraiser In Review (BCA-R) by ISBA
  • Certified Professional Project Manager, CPPM by the University of St. Thomas
  • Master of Business Administration, MBA by the University of Michigan, Ann Arbor
  • Master of Science in Engineering, Applied Statistics, MSE by the University of Michigan, Ann Arbor
  • President, AESTIMATIO – Business Valuations

Areas of Expertise:

  • Digital Businesses
    • It doesn’t hurt to be a geek sometimes. Manuel’s passion for technology has allowed many clients in e-commerce, SaaS companies, and other digital services providers to exit their businesses successfully. ROAS, ARR, NAU, Churn rate, ACC?  Yes, we speak your language and understand your data.
  • Business Valuations
    • With his strong analytic capabilities and practical transactional experience, Manuel offers valuation engagements under his appraisal practice. These range from Broker-Price Opinions to Certified Business Appraisals, and he is even credentialed to review valuations from third parties based on the Uniform Standards of Professional Appraisal Practice (USPAP).
  • Franchised Businesses
    • With multiple transactions in business services, transportation, fast-casual restaurants, packaging, and shipping businesses, Manuel has developed processes that ensure potential buyers are qualified by the franchisor and other parties, resulting in efficient and timely closings.
  • Cleaning & Janitorial Services
    • From residential to commercial and specialty services (window cleaning, restoration, construction), Manuel highlights the key value drivers of recurrent revenue, customer concentration, and efficient operation through technology and staffing.

Association memberships:

IBBA               ISBA


Hi Manny,
I just wanted to say thank you. We could not have done this without you! I really appreciate all the time and effort you put into this deal.


Beth B.

Manny and Keith did an amazing job. Open communication throughout the selling process. Professional, knowledgeable, and most importantly, personable people to work with. Will definitely recommend to others in need of a solid broker.

Thank you!

Derek W.

Sunbelt took the reins. I quickly had full offers. Andy and Manny kept me well-informed every step of the way. They both were professional, and transaction went off without a hitch.

Mick W.

If you’re looking for someone to help sell your business, there’s no better than Manny. Manny has the business acumen to advise you through getting you the best deal possible, but he’ll hold your hand and be your therapist when the decisions become difficult. There’s just no better when it comes to someone who’s in your best interest and advocates for you while selling your business.

Kathy S.

Manny and his team at Sunbelt are one of the best companies in the space to help with your business planning. They take a strategic and long-term approach to helping both Sellers & Buyers plan their sale or acquisition of businesses. It is never too early to reach out to their team to get the dialogue started!

David Y.

Manny Santana is the best in the business! Not only has he owned multiple companies, but he is also a success at whatever he does. He is smart, caring, responsive, and an exceptional businessperson/owner. In addition, Sunbelt is a leader in their industry, which will attract more buyers and get you more for your business!

Highly recommend!

Kim T.

Manuel, with Sunbelt Business Advisors, understands that each client has unique needs and expectations for when it is time to transfer ownership. He helps with the process every step of the way.

I cannot recommend him enough!

Vicki F.

I recently sold my business through Sunbelt Business Advisors. Bob and Manuel were fantastic to work with, and having gone through the process I can’t imagine how I would have been able to complete the sale without them. All of the steps were laid out clearly and throughout the whole process I felt like someone had my back and was looking out for my interests. Thanks Manuel for all the time and help! I walked away not only very satisfied with the business transaction, but with a trusted friend.

If you are looking to sell your business, I can’t recommend Sunbelt highly enough.

Philippe H.

Manny and Sunbelt bring a deep knowledge that is not found at other brokerage firms. Focusing on the client outcome, not just on the sale or purchase but also on the big-picture financial ramifications and opportunities, can have a big effect. And with Manny owning his businesses, he can walk the walk.

Ashley T.

Blog Posts:

Economic Landscape for Small & Middle Market Business Owners Considering Selling (2024)

How to Determine the Value Of and Sell Your Cleaning Business (2023)