When a buyer shows interest, it’s easy to feel relieved and confident:
“Great, someone wants to buy my business, I’m all set.”
But here’s what we’ve found: Interest doesn’t equal ability. And excitement doesn’t equal alignment. One wrong buyer can cost you months of time, deal momentum, and potential value.
Buyer Red Flags to Watch For
1) They won’t provide proof of funds or financing clarity.
If they can’t show how they plan to buy, the deal isn’t real yet.
2) They want your financials before signing anything.
Serious buyers respect confidentiality and process.
3) Their timeline is vague or constantly shifting.
Dragging deals burn sellers out and can hurt performance.
4) They don’t respect or align with your team, culture, or legacy.
If a buyer’s attitude feels off now, it won’t improve after closing.
The Best Sellers Control the Process
The strongest outcomes don’t come from taking the first offer. They come from running a thorough and planned process that filters out weak buyers and attracts the right ones. The good news? You don’t have to do it alone. We help owners:
- Protect confidentiality
- Qualify buyers properly
- Create competitive interest
- Negotiate terms that fit your goals
- Keep deals moving forward towards the closing table
If someone is already reaching out, we can help you evaluate the potential opportunity confidentially to protect your leverage, legacy, and future.
