You have a number in your head, right? Maybe it’s what you think your business is worth. Maybe it’s what you hope to sell it for. Maybe it’s what you need to retire comfortably. But here’s the truth: Unless that number is based on a real market valuation, it’s just a guess. And guessing is risky when it comes to the most valuable asset you own. The reality is that the number floating around in your head for years likely doesn’t match what the actual market valuation will say. And when it’s off by a lot, you can find yourself stuck without options when you’re finally ready to move on to your next chapter. 

Why “Knowing Your Number” Matters

Your exit strategy starts with clarity. Without it, you’re making big life decisions in the dark:

• Can I afford to sell in the next 2–3 years?
• Do I need to grow the business more before I exit?
• What kind of buyers could I attract?

The earlier you understand your valuation, the more time you have to close any gaps and plan strategically.

The Market Doesn’t Care About Gut Feel

Buyers aren’t influenced by what you want, they’re focused on risk, cash flow, and sustainability. They’re not just looking at your revenue, they’re asking:

• How consistent are your earnings?
• How dependent is the business on the owner?
• Can this business stay successful in the future?

You don’t want to find out your number too late: when you’re already in negotiation, or worse, when no buyers show up at all.

Let’s Talk

At Sunbelt and True North, we help business owners get a true, objective picture of what their business is worth today. There’s no pressure to sell, just a clear first step toward your future. Because when you know your number, you can build around it, grow past it, and exit on your own terms.